Manager, Social Media and Digital Marketing - Hybrid

Responsibilities

• Develops and implements comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
• Manages two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, YouTube (community management, profile maintenance & editorial content calendars.)
• Manages and maintains the digital asset library, ensuring easy access and organization of media files.
• Leads accurate and timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; captures live event coverage that can be promptly shared on social media; and oversee production phases of digital assets to ensure quality and consistency.
• Produces high-quality video projects, including scriptwriting, shooting, editing and designing motion graphics.
• Develops and manages the organization's social media programming; creates and maintains a monthly social media calendar; engages in dialogue and answers questions; monitors all social media sites to identify threats and opportunities in user-generated content surrounding the organization.
• Manages paid social media advertising campaigns to increase followers and engagement; develops and maintains budgets for M&C and specific campaigns; monitors progress and optimizes when necessary.
• Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.
• Leads third-party agencies, designers, sales, and subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audiences.
• Strengthens relationships for cross-promotion efforts with various partners, including social influencers and bloggers, to expand the organization's reach; and assists with external production partners to establish cross-promotional efforts with agencies, freelancers, and 3rd party vendors.

Requirements

• Education Requirements: Bachelor’s Degree in Public Relations, Marketing, Communications, or related field, or equivalent experience.
• Experience Requirements: Three or more years’ experience with social media content creation, copywriting, and management of multiple brands.
• Technology Requirements: Microsoft Office suite; Zoom; Asana platform; Sprout Social software. Knowledge of modern web browsers.
• Other Essential Knowledge/Skills: Advanced knowledge of social media communications is a must. Advanced knowledge of photography and/or videography and video editing. Excellent oral and written communication skills; effective organization, time management, and leadership skills. Attention to details and accuracy, as well as self-sourcing/validating information. Ability to work well with a diverse population. Working knowledge of principles of SEO, monitoring KPIs, and listening. Strong customer service skills required, as well as the ability to engage in public speaking.

Preferred

• Bilingual English/Spanish preferred.

Benefits

• 3 WKS Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities