Manager, Social Media & Content - Marketing General

Drive the social media program across platforms, coordinating content, risk management, and cross-stakeholder alignment.

• Own the end-to-end social content across digital, social, and traditional platforms.
• Create, edit, and manage content across digital, social, and traditional platforms. Translate complex medical and clinical information into accessible, meaningful stories that connect with diverse audiences.
• Develop the voice and style of the organization, ensure a unified message across all stakeholder groups.
• Develop a reputation strategy to manage negative posts, as well as an escalation plan at the corporate and local level.
• Ensure monitoring occurs after-hours and weekends, inform leadership team of potential high-profile issues or crises.
• Demonstrate problem prevention and problem-solving skills with proper levels of: analysis/evaluation/synthesis, conflict resolution, decision making, planning, group process facilitation and implementation, skills, and ability.
• Ensure accuracy of information and permissions to all patient and families' materials posted.
• Work proactively and collaboratively with stakeholders and supervisor to identify new opportunities.
• Maintains an active awareness of goals, objectives, and direction of the social media program as a whole. Executes special projects as assigned by supervisor and/or VP, Marketing.

Requirements

• Bachelor’s Degree
• 6 Years of Experience
• Demonstrated experience managing social media programs representing multiple stakeholder groups
• Crisis and reputation management experience
• Detail-oriented and team player
• Articulate, poised and possesses strong verbal and writing skills
• Works efficiently under pressure; meets deadlines; demonstrates strategic thinking and good decision-making, as well as an entrepreneurial spirit
• Able to travel and work evenings and weekends, as needed
• Demonstrated commitment to respecting differences and contributing to an inclusive working and learning environment