Manager, Social Media & Content

New York, USA (Hybrid)

$90K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and content for Tharanco Lifestyles' DTC brands across paid and organic channels.

  • Own daily social content planning and execution aligned to brand priorities.
  • Must-have: 3-5 years managing social media for a retail or DTC brand.
  • Standout: In-office four days per week in New York, with travel to events as needed.

Job Description

Responsibilities

  • This role supports our DTC team in elevating our overall brand presence in the marketplace to drive awareness, engagement, and acquisition. They will:
  • Partner with the DTC team to plan and strategize our social media approach (paid and organic) within broader brand/business strategies
  • Execute organic posts across all social media channels
  • Collaborate with our digital agency partner(s) on paid social strategy
  • Help develop and deliver compelling content concepts with a focus on business priorities and driving consumer engagement
  • Shoot and edit basic photo and video content, as needed
  • Provide content and social media coverage for key events
  • Assist with influencer talent relationships
  • Analyze and report on social media performance

Requirements

  • 3-5 years successfully managing social media and content creation for a retail or direct-to-customer brand
  • Fluency in paid and organic social media strategy, analysis, and measurement/KPIs
  • Experience shooting, editing, and executing basic photography and videography needs
  • Available to be in our New York office 4 days per week (Monday-Thursday) when not traveling to events, trade shows, outlet stores, and/or key accounts
  • Passion for golf and familiarity with the golf space is a plus
  • Relocation: Required before starting work
  • Fluency in Social Media Platforms i.e. Instagram, Facebook, Twitter, Linkedin, TikTok
  • Fluency in Social Media Management tools i.e. Sprout, Sprinklr
  • Basic photography and videography skills
  • Basic understanding of Microsoft Office Applications, particularly Excel and PowerPoint

Preferred

  • Passion for golf and familiarity with the golf space is a plus

Benefits

  • 401(k)
  • Paid time off
  • Health insurance
  • Health savings account
  • Dental insurance
  • Vision insurance
  • Flexible spending account
Dunning Golf logo

Dunning Golf

Dunning combines luxury performance fabrics with clean designs to create a collection of technical golf sportswear for men.It is our goal to make the world’s finest golf apparel possible without compromises. From start to finish, our emphasis is on fit, playability and performance.Today’s active lifestyles demand clothing that performs; Dunning delivers unsurpassed quality, year round versatility and timeless styling, making it ideal for golf, travel and leisure.

Founded in 2001
New York, New York, USA
20 employees (6 in marketing)

Traffic Signals

Monthly Visitors
26.6K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
30.6%
Direct
47.4%
Referral
4.2%
Social
16.6%
Paid
1.1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
3 (15% of company)