Responsibilities

• Execute BYOMA's social media and content strategy in partnership with the Director, Consumer Engagement and Global teams.
• Define channel-specific objectives, KPIs, and content strategies, continuously optimizing performance based on audience behavior, platform trends, and business priorities.
• Manage day-to-day social planning, editorial calendars, publishing, and platform execution across BYOMA's social channels.
• Ensure content supports brand priorities, campaign objectives, retailer moments, launches, and key business initiatives.
• Partner closely with Global teams to identify content opportunities, shape content direction, and ensure strong market relevance.
• Maintain a strong understanding of platform best practices, audience behaviors, and emerging trends.
• Ensure all social activity reflects BYOMA's brand voice, values, and community-first approach.
• Develop social-first content plans supporting innovation launches, hero campaigns, retailer priorities, community initiatives, and cultural moments.
• Create, capture, edit, and publish engaging content across social platforms.
• Develop content briefs, creative concepts, and content recommendations for creators, agency partners, and internal stakeholders.