Manager, Social & Digital Media - New York, NY

Responsibilities

• Social Media & Content Strategy
• Drive audience growth and engagement across key channels (LinkedIn, Instagram, TikTok, YouTube) by establishing and continually optimizing corporate social strategy.
• Lead end-to-end original campaigns that balance always-on content, real-time activations, and tentpole corporate storytelling initiatives.
• Steer high-impact video initiatives with internal teams and external creative vendors to humanize key business priorities.
• Direct creator and influencer partnerships from brief through talent vetting and campaign execution in tandem with the Digital Media Specialist.
• Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.
• Amplify brand narrative through strategic alliances with external partner organizations, publishers, and platforms.
• Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.
• Website & Digital Stewardship (colgatepalmolive.com)
• Oversee the corporate website to maintain high-performing digital standards, robust editorial governance, and operational excellence.

Requirements

• Minimum of Bachelor’s Degree
• At least 6 years of professional experience building and managing content strategies or campaigns from the ground up

Preferred

• Platform Expertise: Deep fluency in LinkedIn, Instagram, TikTok and YouTube (including native video and editorial nuances)
• Digital & Search Strategy: Expert working knowledge of SEO, AEO/LLM search behavior, and supporting content structures
• Content Production & Management: Proven experience in editorial production, digital best practices, podcast/episodic video, and brokering content partnerships.
• Operations & Tools: Hands-on experience with social listening (e.g., Meltwater, Emplifi), analytics, project management platforms (e.g., Monday.com), and Google Workspace/Microsoft Office.
• AI & Emerging Tech: Practical fluency with generative AI for content development, research, and analysis, with strong judgment on ethical and effective application.
• Stakeholder & Vendor Relations: Success managing agencies, production partners, and creator talent (including budgets, compliance, and FTC disclosure); comfort counseling senior executives.
• Reputation Management: Familiarity with corporate reputation, sustainability, purpose communications, and crisis/issues management.