Manager, Social Content & Influence Strategy

Responsibilities

• Influencers (AI Creators & Builders): Lead the program end to end, including relationships, engagement cadence, and a tiered approach to activating creators and builders.
• Industry Voices: Build and manage relationships with influential voices across the industry, identifying opportunities to engage them around Salesforce priorities and moments.
• Employee Advocacy: Own the program end-to-end, establishing a consistent editorial rhythm and activating employee ambassadors around priority stories and moments.
• Product Launches: Co-lead social execution for major launches, spanning influencer coordination and social content production, with increasing independent ownership of launches over time.
• Channel Strategy: Own the strategy and presence for Instagram and TikTok, shaping how Salesforce shows up across both channels.
• Trend-spotting: Contribute to team-wide trend monitoring and identify emerging conversations, creators, formats, and behaviors that Salesforce can credibly participate in.
• Cross-Functional Leadership: Connect the Influencer Center of Excellence and the Slack Social & Influence team, creating alignment around priorities, opportunities, and execution.
• Lead cross-functional problem-solving when influencer, creative, measurement, and operational priorities compete within a launch.
• Keep stakeholders aligned on decisions, dependencies, and trade-offs, and drive issues to resolution when perspectives diverge.
• What You'll Work With the Team: Partner closely with the Content Strategy & Creative Lead to shape and execute product launches, build towards independent launch leadership over time.

Requirements

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields, with demonstrated ownership of campaigns or programs from strategy through execution.
• Experience managing influencer or creator relationships end-to-end, including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership skills, with experience aligning creative, influencer, analytics, and operations partners around shared outcomes.
• A track record of developing clear product or solution narratives, ideally informed by customer, creator, or external audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors, formats, creator ecosystems, and emerging trends.
• Experience managing project budgets and timelines and making sound decisions within moderate ambiguity.
• Strong written and verbal communication skills, with the ability to facilitate discussions, navigate competing priorities, and clearly articulate decisions and trade-offs.

Preferred

• Experience with employee advocacy programs and tiered influencer engagement models is a plus.

Benefits

• Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.