Manager, Shopper & Trade Marketing

Chicago, IL (Hybrid)

$100K/yr – $125K/yrManager5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive shopper marketing strategy and budget for Tropicana Brands Group in the Chicago area with cross‑functional alignment and measurable spend control.

  • Own shopper marketing strategy, toolkits, and end‑to‑end budget planning.
  • Must-have: cross‑functional collaboration and multi‑million dollar budget forecasting.
  • Standout: proven ability to deliver shopper results in a blended work setting.

Job Description

Responsibilities

  • Support the development of the Trade Marketing strategy across all brands, working with Sales, Marketing and other key cross functional experts to ensure alignment and approval
  • Work with cross-functional team members to ensure the optimal development, targeting, execution and evaluation of all shopper marketing activities to drive best in class planning, execution, and evaluation models for all campaigns
  • Own the development and creation of Shopper Marketing Toolkits, including the Shopper Marketing Strategy, Core Look translation, Media Framework and Brand Guardrails for activation
  • Lead end‑to‑end shopper budget planning, forecasting, phasing, and in‑year reconciliation to ensure spend aligns with customer plans and financial targets
  • Accountable for spend efficiency optimization for the brand portfolio by campaign

Requirements

  • Bachelor’s degree
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
  • Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
  • Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations

Preferred

  • Minimum of 5-7 years of experience in shopper marketing, sales and/or retail experience.
  • Demonstrated experience owning and forecasting multi‑million‑dollar shopper or trade marketing budgets across multiple customers throughout the year
  • A track record of delivering business result
  • A multi-tasker who achieves deadlines effortlessly
  • Insights-led thinker -- gets under the skin of how the shopper thinks in order to develop winning shopper campaigns for the retail environment
  • Excellent attention to detail and appreciates the importance of brand consistency throughout the consumer communication journey
  • Strong network builder and influencer skill
  • Experience working with creative agencies
  • Budget management expertise
  • A customer centric mindset and a good understanding of key marketing mix levers and interpretation of brand plan

Benefits

  • TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
Tropicana Brands Group logo

Tropicana Brands Group

Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world’s thirst for more delight and nourishment. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.

Founded in 2022
Chicago, Illinois, USA
1.3K employees (79 in marketing)

Traffic Signals

Monthly Visitors
17.9K
Traffic Source Mix
Search
35.5%
Direct
48.5%
Referral
7.4%
Social
7.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
79 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News