Manager, Senior Product Marketing Manager - SLR & At Work at SoFi | Cottonwood Heights, UT | $128K/yr – $220K/yr

SoFi

Manager, Senior Product Marketing Manager - SLR & At Work

Cottonwood Heights, UT (On-site)

$128K/yr – $220K/yrSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive growth for SoFi’s Student Loan Refinance by owning multi-channel acquisition, strategic product-marketing collaboration, and At Work channel leadership to hit ambitious targets.

Own and scale multi-channel acquisition and GTM plans to meet growth targets.
Must-have: 8+ years in product or growth marketing, preferably FinTech, with a proven growth track record.
Standout: Leadership across marketing strategy, product-customer journey alignment, and cross-functional collaboration to scale impact.

Job Description

Responsibilities

Own and Scale: Define, launch, and continuously optimize multi-channel acquisition strategies and GTM plans to meet ambitious quarterly and annual growth targets.
Strategic Foresight: Proactively monitor the market context, competitive threats, and external factors, pivoting strategies as needed to ensure SoFi’s Student Loan Refinance growth trajectory.
P&L Influence: Oversee the Student Loan Refinance marketing budget, forecasting and identifying and sizing incremental growth opportunities.

Requirements

Minimum 8+ years of B:C Product Marketing and/or Growth Marketing, ideally within a high-growth environment
Bachelor’s degree required, ideally in Marketing, Consumer Insights or similar domain
FinTech Expertise: Proven track record of significantly accelerating growth (e.g., 2X, 3X) for a FinTech or B2C financial product.

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval