Manager, Retention & Lifecycle Marketing

Responsibilities

• Reduce churn by analyzing past and current initiatives and strategizing new tests, with a particular focus on newer members.
• Develop and maintain detailed project plans for churn reduction initiatives.
• Embrace an analytical mindset to create reports for lifetime value, churn, and other important metrics to help make key business decisions.
• Coordinate campaigns to re-activate canceled members across channels like email, site, app, and more.
• Compile and share out member insights through surveys, social listening, customer service contacts, and other channels to create actionable learnings and next steps.
• Work closely with cross-functional teams to optimize the member experience across channels like the monthly box and the site/app.
• Manage the email calendar for existing and cancelled members to engage the right audience at the right time.

Requirements

• 5+ years of experience in retention marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
• Strong analytical skills, with experience in retention or lifetime value.
• Deep understanding of the customer lifecycle and platforms that manage it.
• Thrives working in a fast-paced, iterative environment, and ready to work hard.
• Creative and interested in coming up with new ideas.
• Strong organizational and problem solving skills with keen attention to detail.
• Experience managing and mentoring junior employees.

Preferred

• A love of reading and contemporary fiction. Current or past experience as a member of BOTM is a strong plus.