Responsibilities

• Support the growth of GSTV’s network supply working collaboratively with internal stakeholders and the external marketing teams of GSTVs distribution partners.
• Create compelling sales materials telling the GSTV value proposition story through the lens of the convenience and fuel retailer.
• Partner with the Insights team to develop on-going data sourcing and retailer-facing case studies
• Support the achievement of the Distribution Partnership Team’s KPIs of network growth targets
• Lead strategic planning and Develop and execute marketing campaigns for retailer customer retention and engagement, in support of maintaining and improving best-in-class Net Promoter Score
• Lead collaboration across the Marketing team on presentations and collateral that align with Retailer Success Events (NACS, etc.), partnerships (Dover, Wayne, etc.), and additional initiatives that drive Retailer Success KPIs.
• Work with the Retailer Success Team to create marketing briefs that highlight key objectives, outlines, and creative goals for all Retailer Success Projects
• Collaborate with internal and external partners, industry trade associations and publications, and events to maintain and grow GSTV’s reputation and influence as a thought leader and innovator in the convenience and fuel space.
• Optimize internal process for creation of Retailer Promotional Ad (RPAs) units, working with Retailer Success and IGNITE Creative Studio teams
• Work closely with the IGNTIE and Retailer Success teams to understand retailer needs, campaign objectives, and market trends to develop tailored marketing materials and promotional ads.

Requirements

• Excellent verbal & written communication abilities
• Strong interpersonal skills with ability to lead interdepartmental projects
• Background in creative ideation & development
• Multi-discipline marketing experience
• Knowledge of sales and marketing principles and methods for demonstrating, promoting, and selling products or services
• Strong understanding of retail operations and customer behavior
• Ability to derive insights from research and familiarity with a broad range of advertising/media tools
• Copy/Script Writing
• Account/Project Management
• High energy with positive outlook

Preferred

• BA/BS in Marketing, Communications, Media or relevant field.

Benefits

• Medical, Dental, Vision
• Paternal Leave
• Life Insurance
• Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans.
• Paid Holidays
• 20 PTO days + Sick time
• Perks
• HSA and FSA and Lifestyle Spending Account (1 st  of mo after 30 days)
• 401K Match (90 days).