Manager, Retail Experience & Place Activation

Los Angeles, CA (On-site)

$97K/yr – $115K/yrManager4+ years expOther

Posted 11 days ago

Job Summary

Own end-to-end on-site experiences, events, and activations while coordinating with tenants, vendors, and Central Marketing to drive foot traffic and strengthen the destination’s positioning.

  • Lead planning and execution of on-site activations, events, and programs
  • Collaborate with property teams, tenants, and external partners to deliver experiential moments

Job Description

Responsibilities

  • Execute approved asset-level strategies, campaigns, and initiatives.
  • Support execution of the annual plan and approved budget.
  • Manage local calendars to ensure alignment with campaign timing and on-site readiness.
  • Coordinate on-site execution of creative, digital, and traditional channels in partnership with Central Marketing and external vendors.
  • Plan and execute events, activations, seasonal programming, and grand openings.
  • Coordinate vendors, logistics, timelines, permits, and on-site operations to ensure polished execution.
  • Partner with property management team members and tenants to deliver experiential moments that drive traffic and sales.
  • Support execution across retail, mixed-use, and destination programming, including evenings and weekends as required.
  • Deliver customer-facing experiences, activations, and communications that enhance the customer journey and reinforce destination positioning.
  • Serve as a visible on-site presence during key moments, fostering hospitality and community.

Requirements

  • Bachelor’s degree events, marketing, hospitality, public relations, business administration, or related field from an accredited institution.
  • Four or more years of experience in event planning required, ideally exposure to retail marketing and activation.
  • Excellent written, presentation, and verbal communication skills.
  • Must be a self-starter, able to manage multiple projects simultaneously with minimum supervision.
  • Proficiency with budget creation and management
  • Proficiency with Microsoft Office products.
  • Experience with Canva, Adobe Illustrator, Photoshop, and/or InDesign, a plus.
  • Proficiency with all forms of digital communication and social media platforms.
  • Above-average ability to organize, manage time, understand and set priorities, and multi-task while maintaining deadlines.
  • Strong interpersonal, analytical, organizational, and time management skills, consistent attention to detail, and the ability to deal effectively with people at all levels.
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Hines

Hines is a leading global real estate investment manager. We own and operate $91.8 billion1 of assets across property types and on behalf of a diverse group of institutional and private wealth clients. Every day, our 4,600 employees in 30 countries draw on our 68-year history to build the world forward by investing in, developing, and managing some of the world’s best real estate. To learn more, visit www.hines.com and follow @Hines on social media.1Includes both the global Hines organization and RIA AUM as of June 30, 2025. *Includes both the global Hines organization and RIA AUM as of June 30, 2024.

Salaries

Posted range

$97K/yr – $115K/yr

Taken straight from the job posting.

Experiential Marketing median pay in the United States

$98K/yr

Most pay falls between $74K and $147K. Based on 422 salaries.

See all Hines salaries
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Manager, Retail Experience & Place Activation

Hines · Los Angeles, CA · On-site