Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media
• Build, QA, and deploy email campaigns in Prospect2. You will ensure every link, asset, and segment is perfect before hitting “send”
• Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns
• Deliver high-quality, accurate and on-time email campaigns
• Identify testing opportunities and coordinate with broader CRM team to execute selected tests
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and the onboarding of new platform features
• Partner with marketing and creative teams to ensure audience-facing communications align with best practices
• Maintain documentation to support ongoing CRM operations
• Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
• Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred
• Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools
• Proficient with SQL, data segmentation and A/B testing
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment
• Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders
• A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies
• Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
• Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base

Benefits

• medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming.