Responsibilities

• Lead development and execution of marketing plans aligned to business objectives and revenue targets.
• Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed.
• Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education.
• Support development of sales training plans and events for the Wound Reconstruction Portfolio in close collaboration with sales training department. Deliver product training to sales representatives.
• Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.
• Lead development and execution of digital strategy in collaboration with corporate marketing.
• Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s).
• Help prepare and manage revenue forecasts and opex budgets related to assigned product line(s) on an annual and quarterly basis.
• Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs.
• Plan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately.

Requirements

• Bachelor’s degree in marketing, engineering or related discipline. MBA preferred
• Minimum of 2-5 years marketing experience in the medical device or closely related industry
• Direct marketing experience with regenerative tissue/wound reconstruction a plus
• Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
• Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
• Created components of comprehensive marketing plans
• Effectively worked with both direct and indirect sales force to achieve results
• Implemented elements of brand positioning strategies that resulted in incremental demand for products
• Demonstrated project management and excellent written and verbal communication skills are necessary
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
• Ability to travel 30% of time
• Knowledge of contemporary practices in Marketing
• Excellent financial and statistical analytical skills
• Strong written, verbal and presentation skills
• Motivate and inspire cross functional teams
• Influencing and negotiating skills
• Project management

Benefits

• Medical, dental, vision, life insurance
• Short- and long-term disability
• Business accident insurance
• Group legal insurance
• Savings plan (401(k))