Manager, Public Relations - West Elm

New York, USA (On-site)

$110K/yr – $120K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive PR, influencer programs, and cross-functional storytelling for a home décor brand, shaping brand narratives and securing media coverage around launches and partnerships.

  • Own end-to-end PR, influencer partnerships, and press tactics for product launches and collaborations.
  • Must-have: 4–6 years of PR experience with agency or in-house brand work and strong media relationships.
  • Standout: Ability to build authentic influencer advocacy and manage budgets, timelines, and agency partners.

Job Description

Responsibilities

  • Monitor the home decor industry and cultural landscape for trends, providing insights and strategic recommendations on emerging talent, influencers, and changes in the media landscape, staying ahead of PR trends and new talent.
  • Lead press strategies for product launches, collaborations, and key brand moments
  • Partner cross-functionally to support integrated marketing plans
  • Develop clear narratives and messaging aligned with brand goals
  • Identify timely cultural opportunities to elevate brand visibility
  • Support in nurturing relationships and managing partnership relations.
  • Architect a modern influencer strategy that moves beyond transactional posts to build authentic brand advocacy that converts including social influencer content.
  • Manages relationships with influencers across macro to micro tiers as well as key agency partners on all social media platforms.
  • Develop and execute high-impact influencer programming in collaboration with internal teams
  • Source, negotiate, and manage influencer and tastemaker partnerships
West Elm logo

West Elm

At west elm, we make it simple to express your personal style at home with unique, affordable, authentic, responsible products.We're always hunting for treasure. We love finding smart, imaginative people who feel a connection to us, our customers and our stories. We're tirelessly seeking out new ways to inspire our customers, whether it's creating in-store installations, sharing styling tips, hosting ETSY events, developing collaborations with artists or discovering hand-crafted treasures from far-flung places. We bring our product to life in our customers' homes and we work hard to make their self expression easy.We look for: — Entrepreneurial spirit — Innovation — Creativity — Collaboration — Ability to appreciate, inspire and be inspired by others — A connection to the neighborhood and its local treasures — A passion for helping people express their style and tell their story at home — A love of connecting to customers through selling and service — A willingness to dig in and contribute — Excitement about the opportunity to make great things happen for the customer and for our brand

Founded in 2002
1.8K employees (792 in marketing)

Traffic Signals

Monthly Visitors
81.8K
Traffic Source Mix
Search
36.9%
Direct
52.7%
Referral
8.5%
Social
1.5%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
209 (12% of company)
Median Career Experience
12 years
Median Tenure
4.5 years

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