Manager, Public Relations at Planet Fitness | Hampton, NH | $115K/yr – $135K/yr

Planet Fitness

Manager, Public Relations

Hampton, NH (Hybrid)

$115K/yr – $135K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Planet Fitness PR strategy and executive visibility across national and local programs to boost brand awareness and protect reputation.

Own national/local PR strategy and cross-functional execution.
Must-have: 5+ years in PR/Marketing with proven media relations and executive comms.
Standout: Experience managing multiple agencies, franchise programs, and crisis communications.

Job Description

Responsibilities

Oversees and drives the development and execution of national and local PR strategies to build brand awareness, drive consideration and support key business objectives.
Collaborates on executive visibility strategies, positioning c-suite executives as thought leaders in the fitness and wellness space through media, speaking and thought leadership opportunities.
Serves as the primary contact for the national PR agency and manages 15+ local PR agencies to execute key brand initiatives and PR programming.
Partners cross-functionally with marketing, social, operations and franchisee teams to amplify PR moments across owned and earned channels.
Leads PR support for key brand moments, campaigns, and events (e.g., High School Summer Pass, New Year’s Eve), ensuring strong media engagement and coverage
Develops and leads strong relationships with national and local media outlets, handling media requests, coordinating press interviews, developing media materials and securing high-impact media coverage, ensuring Planet Fitness is included in relevant news stories and industry trend stories.
Leads the development, writing, editing, and reviewing of external communications including press releases, media pitches, bylines/articles, briefing documents, award submissions and more.
Ensures that all materials are communicated clearly from a unified voice and positively positions the Planet Fitness brand.
Leads crisis communication plans to mitigate risks and protect the brand’s reputation.
Works cross functionally with legal, operations, and leadership to craft crisis response messaging and provides counsel to franchisees.

Planet Fitness

Founded in 2008 by Jon Evans and Scott Sanders, Houston Fitness Partners, an independently owned and operating franchisee of Planet Fitness, is growing rapidly and currently has 40 locations across the Houston, TX area. Sharing the same mission as our franchisor, our goal is to provide a high-quality fitness experience in a welcoming, non-intimidating environment where anyone can feel they belong, which we call the Judgement Free Zone®. We bring that same culture into our day-to-day operations by following our core values focused on People, Fun, Honesty, Accountability, and Drive. Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, with more than 2,000 locations. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women, all striving to provide a high-quality fitness experience at an affordable price so that all will have access to fitness for both physical and mental health well-being.

Founded in 2008

Houston, Texas, USA

55 employees (3 in marketing)

www.planetfitness.com