Manager, Product Public Relations

Responsibilities

• Support the Product Public Relations team to execute PPR plans for assigned therapy areas and brand(s) in support of data and regulatory milestones, corporate commitment campaigns, and disease state education programs.
• Implement end-to-end communications plans leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage media, patients, HCPs, consumers, policymakers, advocacy partners, and other external stakeholders.
• Serve as a public relations expert for one or more products/pipeline assets and have a deep understanding of the brand objectives.
• Content planning and creation for corporate digital channels (social media, gene.com) and channel management.
• Develop and execute influencer strategies that support brand objectives.
• Basic media relations; proactive media pitching, reactive responding to media inquiries, story monitoring, and relationship engagement with select media.
• Partner with numerous internal stakeholders, including Commercial, Public Affairs & Access, U.S. Medical Affairs, Legal and Regulatory, and cross-functional global counterparts and other internal stakeholders.
• Execution of communications strategies for brand priorities, delivering supervised results according to brand strategic plans.
• Serve as a strong communications/public relations expert working collaboratively with relevant teams to develop, implement, and deliver our agreed communication programs/campaigns/activities.
• Develop and measure effective metrics/KPIs to track communication impact and deliver the best business outcomes.

Requirements

• Bachelor’s degree in a related field, including journalism, public relations, marketing, and communications.
• Minimum of 6-8 years in roles delivering high-impact communication strategies and plans within a global organization
• Good at stakeholder management and ability to work effectively in a highly matrixed organization and across geographical boundaries.
• Ability to work in agile team settings, supporting the teams and collectively driving for collective results, resilience
• Advanced social media experience – both in planning strategies and creating impactful content.
• Able to work and multitask under pressure, have strong organizational ability and respond quickly to changing situations in complex project environments.
• Confident in building effective relationships, inside and outside the company.
• Excellent interpersonal skills; hardworking team player and self-starter.
• Requires about 25 to 50% domestic travel.

Preferred

• Past experience of working in a biotechnology or scientific industry is a plus. Agency and/or journalism experience preferred.
• Natural interest in pharmaceutical/biotechnology and healthcare.

Benefits

• This position also qualifies for the benefits detailed at the link provided below.