Manager, Product Marketing – Ten-X – Irvine, CA

Responsibilities

• Define and execute the Ten-X marketing strategy and go-to-market plan in support of business growth
• Own the marketing budget and allocate resources across centralized CoStar shared services and external partners
• Translate marketing performance into clear business insights and executive-level reporting
• Partner with Sales leadership to align priorities, messaging, campaigns, and the end-to-end customer journey
• Lead seller marketing and account-based marketing strategies for institutional sellers, applying insights provided by BI and CoStar Analytics
• Remain actively involved in execution, including campaign development, content creation, messaging, and funnel analysis
• Coordinate with CoStar shared services, including search marketing, design, analytics, and brand—and manage agency and vendor relationships to deliver high-quality work
• Use AI tools in your own workflow — for campaign development, content creation, and funnel analysis — to increase the speed and quality of marketing output and share effective practices with the team

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in person, University or College
• 8+ years of progressive marketing experience, including experience leading teams or significant cross-functional initiatives
• Demonstrated success as a player-coach who can set strategy and personally execute campaigns, content, or analysis
• Strong executive communication, influence, collaboration, and stakeholder management skills
• Experience managing budgets, agencies, vendors, and shared-service relationships
• Practical AI fluency in your own working process

Preferred

• Experience in a marketplace, commercial real estate, technology, software, data, or B2B platform business
• Familiarity with commercial real estate or auction and marketplace dynamics
• Experience delivering results with lean teams that rely on centralized resources or shared services

Benefits

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups