Manager, Product Marketing - Somerset, NJ - Hybrid

Responsibilities

• Lead the development/execution of strategic plan for category growth and commercialization of any new products or programs through distribution channels.
• Develop distribution marketing strategy for category to build awareness of Guest Supply’s portfolio of manufactured and distributed product offerings, technologies & innovation, etc.
• Identify and develop product portfolio for appropriate customer segments in partnership with manufacturing & sourcing teams and distribution partners.
• Partner with Sales and Corporate Accounts teams in the development of annual marketing plan to support category growth.
• Partner with Sourcing & Manufacturing, Purchasing, Business Services, Sales, and Standards & Coding to ensure products and programs are ready for commercialization.
• Work closely with leadership to support private label strategy, acting as a key point of contact to ensure strategic SKUs are positioned appropriately.
• Analyze all marketing campaign results and make recommendations to optimize category performance and improve KPIs and ROI
• Evaluate & update go-to market pricing recommendations for the category.
• Manage vendor/partner relationships and their associated products to maximize reach/support internally and externally.
• Influence relationship to maximize execution capabilities across company (new product launches, inventory troubleshooting, communication and promotional calendar-ization, securing funding, etc.).

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or relevant years of experience.
• 5-7 years of work experience in a marketing or category management function.
• People Leadership experience preferred.
• Knowledge of hospitality industry preferred.
• Relevant category experience preferred.
• Product or Category Management/Marketing – Has experience managing a product category from a marketing, merchandising, category management, or brand management standpoint, including but not limited to assessment of market conditions, trends & insights, sku rationalization & supplier management, pricing recommendations & analytics, and development of supplier relationships and coinciding negotiation.
• Strategy – Has experience and demonstrated success developing and executing business and/or category strategic growth plans. Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with overall brand strategies
• Financial - Must possess general business financial acumen, strong analytical skills, and experience analyzing market and competitive pricing, developing pricing strategy and pricing products to maximize growth and profit.
• Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from suppliers, customers, management and inter-department staff. Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure. Capable of working with internal staff from other departments in a proactive and constructive manner.
• A mastery of organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities, as necessary. Able to manage large, complex projects. Uses time effectively.

Preferred

• People Leadership experience preferred.
• Knowledge of hospitality industry preferred.
• Relevant category experience preferred.
• Copywriting experience preferred.
• Management experience preferred.