Manager, Product Marketing

Responsibilities

• Lead the Team and Portfolio
• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.
• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.
• Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans.
• Define Market and Commercial Strategy
• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.
• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.
• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.
• Shape the Offer and Bring It to Market
• Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses.

Requirements

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.
• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.
• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
• Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed.
• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action.
• A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information.
• Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred.