Manager of Product Marketing- Retail Media at Albertsons Companies | Boise, ID | $118K/yr – $165K/yr

Manager of Product Marketing- Retail Media

Boise, ID (Hybrid)

$118K/yr – $165K/yrManagerFull time

Posted 3 months ago

Job Summary

Own category messaging and enablement for a retail media network by turning audience measurement tech into buyer-friendly stories and leading go to market for launches with cross-functional alignment.

GTM ownership: shape positioning, timing, and readiness for product launches.
Voice of Customer: capture feedback from sales/partners and translate into messaging priorities.
Market storytelling: sharpen differentiation in RMN and guide content strategy.

Job Description

Build and maintain a library of best-in-class sales tools (one-pagers, pitch decks, battle cards, objection handling guides, and category narratives)
Partner with sales and partnerships to capture Voice of Customer and translate it into enablement and messaging priorities, helping to drive our roadmap
Develop category-specific and vertical messaging (e.g., CPG, pharma, health & beauty) that connects AMC shopper data to advertiser outcomes
Translate technical capabilities, including audience segmentation, identity resolution, clean room measurement, and closed-loop attribution into clear, benefit-led language
Lead GTM planning for new product launches and capability expansions, including positioning, messaging, launch timing, and internal readiness
Collaborate with product, data science, measurement, and partnerships teams to ensure messaging reflects what AMC offers and what the market needs
Develop and maintain competitive intelligence on the retail media network (RMN) landscape to sharpen AMC’s differentiated positioning
Support thought leadership and content strategy that reinforces AMC’s credibility in audience measurement and data
Work with insights, analytics, and marketing science teams to distill performance data and proof points into marketable narratives
Serve as a subject matter resource on audience measurement concepts, identity infrastructure, and the evolving retail media landscape

Albertsons Companies

3.4 Glassdoor

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.Our 285,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are. Learn more about our Social Media Standards and Guidelines: https://www.albertsonscompanies.com/policies-and-disclosures/social-media-standards-and-guidelines/default.aspx

Founded in 1939

Boise, Idaho, USA

111K employees (3,923 in marketing)

www.albertsonscompanies.com

55% recommend to a friend

61% CEO approval