Responsibilities

• OCCASION-BASED MARKETING: Use insights to guide procurement, develop strategy, and create highly engaging marketing plans that drive brand growth. Lead the execution of best-in-class national occasions programs that deliver on key performance indicators (KPIs). Oversee the development and implementation of distinct, integrated, cross-functional marketing campaigns across multiple elements of the Red Bull marketing mix. Ensure strategic consistency across all campaign components by creating tools and resources that enable the highest level of execution.
• ACTIVATION-BASED MARKETING: Create innovative, insight-driven consumer activation marketing strategies. Develop distinctive marketing programs that increase brand awareness, build brand equity, drive engagement, enhance relevance, and stimulate product consumption. Design and lead consumer activation programs from concept through execution, including ideation, cross-functional alignment, asset development, and delivery of best-in-class consumer experiences.
• CREATION OF INTEGRATED MARKETING PLANS
• MEASURE SUCCESS: Leverage insight tools and strategies to assess and optimize programs, campaigns, and engagements before execution. Utilize consumer research by collecting and analyzing data for post-campaign reports and regularly adjust marketing strategies and programs based on these findings.
• INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT: Partner with global counterparts to ensure alignment with international standards, and to promote the use of best practices and global tools. Provide brand consultation and support for regional marketing initiatives. Build and maintain strong relationships with internal stakeholders to promote a culture of mutual accountability, collaboration, and partnership. Establish and nurture strong relationships with agency partners and third-party vendors, ensuring the quality of their work remains high and holding them accountable for meeting project timelines and deliverables.

Requirements

• A bachelors degree is required; an MBA is preferred.
• 5+ years of brand or product marketing experience, including a strong focus on brand management fundamentals.
• Experience leading cross-functional teams, including project management responsibilities such as developing timelines and key milestones.
• Experience using consumer insights and translating those insights into actionable strategies.
• Demonstrated ability to operate effectively within a highly matrixed organization.
• Prior experience managing agencies, developing digitally focused marketing plans, and exposure to retail environments is preferred.
• Experience and understanding of shopper marketing and managing retail customer relationships.
• Ability to present strong, real-world examples of personally driving innovation and using sound business judgment to explore new opportunities while identifying lean, agile solutions.
• Fluency in English.
• This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)