Responsibilities

• Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and increase relevance across national, regional, and customer-specific initiatives.
• Work closely with the Sr Director and Director of Product Marketing to build the annual business plan, by developing and executing Occasions, Consumer Activation, BEE, and Athlete Celebration Campaigns and Limieted Edition Pack Marketing plans that ladder into the National Brand Calendar (National Pillars, Regional Campaigns, Micro Campaigns and Big Moments).
• Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
• Develop new ideas that spark innovative, 360 campaigns for both National and Regional levels, elevating the brand’s cultural relevance and consumer engagement.
• Set clear objectives, success metrics, and operational workflows to ensure timely and effective execution of the annual plan.
• Collaborate with Global counterparts to ensure Occasion, Consumer Activation, BEE, and Athlete Celebration strategy and process cohesion, alignment on best practices, and adherence to Global brand standards.
• Drive innovation and strategic consistency across all marketing planning efforts, ensuring initiatives reinforce "Fits My Everyday Life" and drive long-term brand equity.
• Lead development and execution of integrated, consumer-facing marketing campaigns, including brief development, creative execution, and performance analysis.
• Ensure all campaigns leverage distinctive, ownable brand assets that fuel engagement and deliver measurable results.
• Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns that inspire consumers and elevate our brand.

Requirements

• 5+ years of brand marketing experience, ideally within CPG or lifestyle brands
• Proven experience building innovative integrated marketing campaigns
• Experience leading cross-functional teams, including project management
• Proven ability to lead high-performing teams
• Creative, curious, and consumer-obsessed; comfortable taking smart risks and pushing innovation
• Strong business acumen with an ability to connect brand building to commercial impact
• Ability to navigate throughout a highly matrixed organization
• Experience as an authentic brand advocate, storyteller, curator and clear communicator
• Demonstrated success leading complex cross-functional initiatives
• Excellent leadership, communication, and collaboration skills

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement
• Benefits listed may vary depending on the nature of your employment and/or work location