Responsibilities

• Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products.
• Create compelling product messaging and positioning that differentiates our products in the market with an eye for detail.
• Develop and own product briefs: translating product into clear, compelling stories for creative and cross-functional teams
• Strong communicator + presenter: comfortable presenting to leadership, taking feedback, and pushing work forward
• Highly organized: able to manage multiple projects, timelines and deliverables simultaneously
• Scrappy + solutions-oriented: someone who steps in, figures things out, and is proactive in their contributions
• Creative thinker: not just executing, but helping elevate how we show up in market
• Collaborate with marketing counterparts, along with cross-functional teams including Product Development, Merchandising, and Sales.

Requirements

• Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
• Minimum of 5 years of experience in product marketing, brand management or integrated marketing, preferably in the footwear, apparel, fitness or wellness industry.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills and ability to interpret market data and trends.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Creative thinker with a passion for wellness and health products.
• Proficiency in marketing tools and software.

Benefits

• 100% employer paid health insurance coverage (medical, dental, and vision)
• Health Reimbursement Arrangement
• Flexible and Health Spending Accounts
• life and disability insurance
• a generous 401K employer matching program
• 12 paid holidays a year
• an unlimited paid time off (PTO) policy (with PTO available for both vacation and sick time purposes)
• parential leave benefits
• all eligible employees receive an award of incentive units under the company’s equity incentive plan