Manager, Product Marketing

Responsibilities

• Lead, coach, and develop a small team of product marketers, setting clear goals, providing regular feedback, and building a culture of craft, accountability, and continuous improvement.
• Hire, onboard, and manage team members and external agencies or contractors, allocating work and priorities across the product portfolio.
• Own the product marketing roadmap, budget, and operating cadence, and report on team performance and business impact to marketing and executive leadership.
• Define the positioning and value proposition strategy for the platform and segment suites, ensuring complex capabilities are translated into compelling narratives for enterprise and mid-market audiences.
• Own the messaging architecture—frameworks, positioning statements, and proof-point narratives—and ensure the team applies it consistently to highlight business impact and differentiation.
• Partner with Product Management, Sales, and executive leadership to align product strategy, messaging, and go-to-market priorities, and to inform the product roadmap with market insight.
• Set the content strategy and quality standards for assets across formats—website copy, blogs, email campaigns, product one-pagers, sales decks, and thought leadership—and review team output for impact.
• Direct demand generation programs in partnership with Demand Generation and Digital teams, including webinars, thought leadership content, digital campaigns, and customer stories.
• Ensure consistent tone, design alignment, and brand storytelling across all marketing channels in partnership with Brand and Creative.
• Oversee the development of enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources, and drive their adoption by Sales.

Requirements

• Bachelor’s Degree and 7–10 years experience in marketing, content, product marketing, or a related field, including 2+ years of people management or team leadership experience.
• Exceptional written, verbal, and presentation skills, including the ability to communicate value and differentiation to executive and customer audiences.
• Ability to grasp technical concepts and translate them into customer-friendly stories, and to coach others to do the same.
• Experience building and leading the creation of content for sales, marketing campaigns, or customer-facing channels.
• Data-driven mindset with the ability to analyze performance metrics, set KPIs, and make strategic recommendations.
• Highly organized with strong program management skills and the ability to prioritize across multiple initiatives and a team.
• Willingness to travel occasionally for customer visits and events.

Preferred

• Familiarity with B2B SaaS, supply chain, or enterprise software is a plus
• Experience with AI tools or marketing automation systems is a plus
• Demonstrated success in developing messaging frameworks and leading the creation of effective sales enablement content

Benefits

• Competitive salary packages
• Comprehensive medical, dental, vision, and life insurance benefits for you and your family
• Flex PTO for exempt employees and competitive PTO for non-exempt
• Paid parental leave for eligible employees
• 401(k) matching
• Tuition reimbursement on approved programs
• Great health & well-being benefits including Teladoc for general medical and mental health care
• Benefits are only applicable to full-time employees, those who work 30 hours or more weekly.