Responsibilities

• Own product strategy for assigned innovation launches, ensuring clear consumer positioning, competitive differentiation, and commercial viability.
• Develop strategic product briefs and launch recommendations that align cross-functional teams around product vision, business objectives, and go-to-market priorities.
• Partner with cross-functional teams throughout the product development lifecycle to deliver best-in-class consumer experiences.
• Identify portfolio opportunities and product enhancements that strengthen category growth and long-term brand strategy.
• Support end-to-end global go-to-market planning for assigned launches, driving alignment across teams.
• Establish launch strategies while proactively managing risks and cross-functional dependencies.
• Facilitate executive and cross-functional forums to drive decision making, resolve challenges, and maintain accountability throughout the launch process.
• Partner with Sales, Finance, and Operations to develop pricing recommendations, sales forecasts, launch assumptions, and commercialization strategies.
• Monitor launch performance, category trends, and portfolio productivity, translating business results into strategic recommendations and future action plans.
• Evaluate assortment opportunities, product lifecycle decisions, and portfolio optimization initiatives that support long-term business growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4-6 years of experience in product marketing, brand marketing, or integrated marketing within the beauty or consumer packaged goods industry.
• Proven experience supporting product launches from strategy through execution in a fast-paced, high-growth environment.
• Passion for beauty and a strong understanding of the competitive landscape, category trends, and evolving consumer behaviors.
• Strong strategic and analytical skills, with the ability to translate business performance, market dynamics, and consumer insights
• Exceptional project leadership and organizational skills, with the ability to manage multiple priorities, influence stakeholders, and drive alignment
• Excellent communication and presentation skills
• Collaborative, proactive, and solutions-oriented, with the ability to build strong relationships

Benefits

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance
• FunHaus Event