Manager, Product Marketing (Golf Accessories)

Carlsbad, CA (Hybrid)

$98K/yr – $120K/yrManager4+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end seasonal product management for Accessories, guiding briefs, range planning, and go-to-market readiness while translating insights into actionable recommendations across Design, Development, and Commercial teams.

  • Own milestone deliverables and ensure data accuracy across briefs, range plans, samples, and assets.
  • Translate consumer and market insights into product recommendations for assigned categories.
  • Collaborate across Design, Product Development, Materials Development, and Go-to-Market to drive launches and lifecycle management.

Job Description

Responsibilities

  • Seasonal Product Management: Manage assigned Accessories products from seasonal planning and brief creation through commercialization, launch, and lifecycle management.
  • Product Briefing: Create and maintain product briefs, line plans, range tools, and seasonal documentation covering consumer needs, product benefits, price points, margin expectations, timing, and competitive context.
  • Range Planning: Support seasonal range architecture, assortment recommendations, article planning, and product lifecycle decisions within the approved category strategy.
  • Consumer and Market Insights: Translate consumer, athlete, account, competitive, and Market insights into actionable product recommendations for assigned categories.
  • Line Optimization: Identify assortment gaps, product duplication, pricing opportunities, and product risks to support category reviews and range productivity.
  • Product Creation: Partner with Accessories Design, Product Development, and Materials Development throughout the product creation process to deliver against approved briefs and seasonal objectives.
  • Product Execution: Coordinate decisions across product features, dimensions, construction, materials, colors, graphics, packaging, and specifications for assigned products.
  • Product Evaluation: Participate in concept reviews, sample evaluations, material selections, wear or use testing, and product modifications to support product quality and performance.
  • Milestone Readiness: Own assigned milestone deliverables and ensure product briefs, range plans, samples, imagery, system data, and product information are complete, accurate, and delivered on time.
  • Risk Management: Track product progress against the seasonal calendar and proactively identify cost, quality, sourcing, capacity, timing, and commercialization risks.

Requirements

  • University degree in Business, Marketing, Product Management, Merchandising, or a related field, or equivalent professional experience.
  • 4+ years of relevant experience in Product Marketing, Merchandising, Product Creation, or a related function.
  • Demonstrated experience managing assigned products through a seasonal creation or commercialization process.
  • Experience working cross-functionally with Design and Product Development teams.
  • Strong product marketing, merchandising, or product creation capabilities.
  • Working knowledge of product briefs, line planning, range architecture, pricing, margin, and product lifecycle management.
  • Strong organizational and project management skills with a high level of attention to product-data accuracy.
  • Ability to work hands-on across Design, Product Development, Materials Development, Sourcing, and Commercial teams.
  • Analytical capability with the ability to interpret consumer, competitive, and commercial information and translate insights into product recommendations.
  • Strong written, verbal, and presentation communication skills.

Preferred

  • Experience in golf, sporting goods, bags, gloves, accessories, or related soft goods.
  • Knowledge of golf bags, gloves, accessories, materials, construction, and manufacturing processes.
  • Experience partnering with Materials Development, Sourcing, Quality, Supply Chain, or manufacturing teams.
  • Experience supporting seasonal range architecture, assortment planning, pricing, margin, and product lifecycle decisions.
  • Experience gathering and translating consumer, athlete, account, or Market feedback into product recommendations.
  • Passion for golf, sport, and consumer products.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
  • Education assistance for eligible full time employees.
  • Paid parental and other eligible leave programs.
  • Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
  • Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
  • Employee product discounts and access to wellness and Employee Assistance programs.
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adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Salaries

Posted range

$98K/yr – $120K/yr

Taken straight from the job posting.

See all adidas salaries

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

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Manager, Product Marketing (Golf Accessories)

adidas · Carlsbad, CA · Hybrid