Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
7 hrs ago
Manager, Product Marketing-Air Conditioning Technologies
Alpharetta, GA
$100K/yr – $125K/yrManager7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the go-to-market lifecycle for a hardware/industrial product line, translating complex tech and regulatory details into customer value, and enabling sales through messaging, enablement, and competitive intelligence across NPI and lifecycle programs.
- GTM & NPI: coordinate cross‑functional planning, launches, and channel materials.
- Messaging & Enablement: translate tech and regulatory detail into customer value and provide sales tools.
- Market Insight & Lifecycle: monitor trends, VOC, and product updates to inform positioning and transitions.
Job Description
- GTM & NPI: Supports cross‑functional planning and execution, including launch materials and channel content.
- Messaging & Positioning: Translates complex tech and regulatory details into customer‑facing value propositions; maintains messaging docs.
- Sales Enablement & Training: Creates sell sheets, calculators, and presentations; coordinates with Sales, Channel Marketing, and Training.
- Competitive Intelligence & Market Insights: Conducts competitive research, battlecards, market trends, and VOC to update messaging.
- Lifecycle & Portfolio: Guides lifecycle activities, product updates, transitions, and alignment with regulatory changes.
- Performance & Leadership: Tracks KPIs, analyzes sales data, and mentors junior team members.
- Bachelor’s degree in marketing, business, communications, or related field.
- 7+ years in channel or trade marketing in HVAC, building technologies, or industrial B2B.
- Proven track record leading NPI go‑to‑market programs and portfolio messaging.
- Ability to translate complex technical products into clear customer value propositions.
- Strong presentation, storytelling, and stakeholder leadership skills.
- Prior experience in a lead or supervisory capacity.
- Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
- No-cost employee premiums for medical, dental, vision, and prescription benefits.
- Auto enrollment with immediate vesting of company matching contributions in a 401(k) plan.
- Generous paid time off including holidays and sick/vacation time.
- Performance-based short-term incentives (varies by role).
- Access to confidential mental health resources.
- Personal fitness goal incentives.
- Family-oriented benefits including paid parental leave and support for families with developmental needs.
- Group rate life and disability insurance.
LG Electronics
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment. Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.
