Responsibilities

• Develops product messaging and positioning based on guidance from senior leaders and Product Management.
• Translates technical features and regulatory requirements into customer‑facing content.
• Creates persona‑based messaging for contractors, distributors, reps, and engineers.
• Maintains product messaging documents and updates them as market conditions evolve.
• Supports cross‑functional NPI planning and execution.
• Builds launch materials such as sales tools, competitive comparisons, and channel content.
• Coordinates with Sales, Channel Marketing, and Training to ensure readiness.
• Tracks basic launch metrics and reports performance.
• Conducts competitive research and maintains feature/benefit matrices and battlecards.
• Monitors regulatory changes and market trends.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
• Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
• Proven track record leading NPI go-to-market programs and portfolio messaging.
• Ability to translate complex technical products into clear customer value propositions.
• Strong presentation, storytelling, and stakeholder leadership skills.
• Prior experience in a lead or supervisory capacity

Benefits

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve their quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.
• Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies.