Manager - PR, Events & VIP

Responsibilities

• Manage consumer media strategy across men’s, women’s and kids, spanning fashion, lifestyle, culture, entertainment, retail and broader consumer media.
• Develop proactive PR strategies around seasonal campaigns, product launches, brand initiatives and key cultural moments.
• Identify compelling narratives and new angles that extend brand storytelling beyond individual product launches and traditional fashion coverage.
• Lead relationship development with editors, reporters and key media contacts.
• Oversee development of press materials, pitches, media alerts, talking points and other external communications.
• Identify opportunities to sustain key brand narratives over time and build longer-term media stories around J.Crew’s products, people and brand strategy.
• Partner with external PR agencies to establish priorities, guide outreach and ensure strategies are delivering against broader brand objectives.
• Monitor the media and cultural landscape to identify emerging opportunities, potential risks and relevant conversations for the brand.
• Oversee coverage reporting and translate results and learnings into recommendations for future PR strategy.
• Support the Director of PR & Brand Marketing in developing and executing executive media strategy.

Requirements

• 5–7 years of experience in public relations, communications or brand marketing, ideally within fashion, retail or a culturally relevant consumer brand.
• Demonstrated experience developing and executing consumer media strategies and securing meaningful earned media coverage.
• Strong existing relationships across fashion, lifestyle, culture, entertainment and consumer media.
• Experience supporting executive communications and working with senior leadership.
• Experience leading PR events and working across VIP, stylist and celebrity relations.
• Strong understanding of the evolving media and cultural landscape with an ability to identify stories that can resonate beyond traditional fashion press.
• Exceptional written and verbal communication skills with strong storytelling and messaging instincts.
• Experience managing external agency partners.
• Highly organized with the ability to balance long-term strategy with fast-moving day-to-day execution.
• Strong judgment, discretion and ability to operate effectively with senior internal and external stakeholders.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
• Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.