Manager, Platform Growth Marketing

New York City, NY (On-site)

$94K/yr – $148K/yrManager4+ years expFull time

Posted 7 days ago

Job Summary

Own and steer the end-to-end growth agenda for the Indulgent platform, including portfolio execution, innovation, channel go-to-market, performance analytics, and cross-functional coordination across Product Development, R&D, Creative, and Commercial.

  • Translate roadmaps into concrete plans and deliverables across multiple brands
  • Drive cross-functional launches and ensure strategic alignment across packaging, pricing, and messaging
  • Synthesize data into clear stories and recommendations for leadership

Job Description

Responsibilities

  • Portfolio Execution & Strategic Development: -Manage day-to-day execution of platform strategy across Creamer, Flip, and Creations—translating roadmap priorities into specific project plans, briefs, and cross-functional asks with clear owners, timelines, and deliverables -Develop strategic recommendations for the portfolio by synthesizing competitive intelligence, whitespace analysis, and market trends—bringing recommendations to the Director for refinement and alignment -Manage product lifecycle milestones from development through discontinuation, flagging risks and dependencies proactively Innovation & Product Development: -Drive execution of innovation initiatives by coordinating cross-functional inputs and ensuring projects move from concept through launch without losing strategic intent, working within New Product Development (NPD) Team-led timelines and processes -Provide strategic inputs for R&D briefs—including business rationale, competitive context, and consumer insights—to ensure innovation aligns with platform strategy Channel Strategy & Go-to-Market Execution: -Drive go-to-market execution for product launches, coordinating across creative, shopper marketing, and commercial teams to ensure flawless delivery -Ensure alignment across pack, positioning, pricing, and promotion for each launch, escalating gaps early -Ensure product positioning and messaging comes to life as strategically intended, tailored to specific customer segments and channels -Own platform toolkits for key calendar touchpoints: positioning, messages, claims, photography guidelines—ensuring they are current, accurate, and actionable for cross-functional teams -Manage availability and accuracy of evergreen brand assets; run quarterly photoshoot logistics including shot lists, briefs, and post-production tracking Performance & Analytics: -Partner with team members who build recurring performance reports to elevate the analytical output—coaching on how to move from “what happened” to “so what” and “now what” -Ensure the team is prioritizing the right data cuts and performance indicators, connecting reporting cadences to the questions that matter most for the business -Synthesize performance data into strategic narratives that inform portfolio decisions and shape future innovation and activation priorities -Prepare materials for regular business reviews with senior leadership, translating data into clear recommendations -Coach and develop junior team members on analytical rigor, prioritization, and translating data into insight Cross-Functional Coordination: -Serve as the connective tissue for the Indulgent platforms, coordinating across Product Development, R&D, Creative, Shopper Marketing, and Commercial to keep execution on track -Build strong working relationships across the organization to facilitate execution and information flow Sales Enablement: -Gather consumer and product insights to help the Commercialization team develop tools and resources—including sales decks, training materials, competitive intelligence, and product education—that ensure field teams are equipped to effectively sell and position products Consumer & Market Intelligence: -Monitor competitive landscape, consumer trends, and category dynamics, synthesizing findings into actionable briefs that inform platform strategy -Partner with Consumer Insights to deepen consumer understanding—demographics, segments, motivations, drivers, and barriers—building an audience-first foundation for growth -Stay close to what turns consumers who try us into fans, and ideate ways to accelerate that connection—whether through product innovation or marketing activation

Requirements

  • 4+ years of experience in product growth, brand management, or product marketing
  • 2+ years of experience in CPG or Food & Beverage
  • Strong analytical capabilities with experience using data to inform decisions and the ability to coach others on drawing actionable insight from analysis
  • Excellent project management skills with a track record of running complex, multi-workstream initiatives on time and on brief
  • Strong communication and presentation skills, with the ability to synthesize complex information into clear, compelling narratives
  • Demonstrated ability to work effectively across functions, building relationships and driving alignment
  • A self-starter who drives execution with precision while actively developing strategic thinking and point-of-view formation

Benefits

  • Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
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Chobani

3.7 Glassdoor

Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all. Since 2005, we have made food from natural ingredients, that tastes delicious and nourishes people. We’re proud to be America’s No. 1 yogurt brand – making yogurt without compromise – with all natural ingredients and no preservatives. Over the last 19 years we’ve continued to disrupt the dairy industry, adding oatmilk and creamers to our portfolio alongside yogurt. In 2023, La Colombe – a leading coffee roaster with a shared commitment to quality, craftsmanship and impact – became part of the Chobani family, adding coffee to our lineup and new opportunities to innovate. From the beginning, we set out to be a different kind of company, believing how we make our product is just as important as what goes into it. As a business, we put our people first, providing competitive wages, benefits that enable health and wellness, opportunities for growth and development, a commitment to keeping our people safe and fostering an inclusive culture where everyone feels like they belong. People are truly our magic ingredient. We also believe businesses can do well by doing good and are committed to giving back to the communities we call home. As a food company, we believe everyone should have access to good, nutritious food and are dedicated to fighting hunger and food insecurity. From volunteer initiatives to building infrastructure, and supporting organizations through our Community Impact Fund, we know that what matters most is the difference we make for others.

Founded in 2005
New Berlin, New York, USA
2.1K employees (163 in marketing)
73% recommend to a friend
98% CEO approval

Salaries

Posted range

$94K/yr – $148K/yr

Taken straight from the job posting.

See all Chobani salaries

Marketing Team

Marketing Team Size
121 (6% of company)
Median Career Experience
15 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.6B
Last Raise
$650M
Private Equity, 5 months ago

Funding History

  • Oct 2025
    Private Equity • $650M
  • Oct 2024
    Debt Financing • $650M
  • Jan 2024
    Debt Financing • $500M

Traffic Signals

Monthly Visitors
363.1K
Monthly Google Ads Budget
$23.6K
Traffic Source Mix
Search
51.3%
Direct
36.9%
Referral
5.8%
Social
5.4%
Paid
0.5%

Headcount Trend

Current headcount: ~2.1K

Recent News

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Manager, Platform Growth Marketing

Chobani · New York City, NY · On-site