Manager, Planning - Programmatic

Responsibilities

• Manage and develop a team of Digital Sales Planners, providing guidance on plan building, rate approvals, campaign setup and execution, workload, and professional development.
• Manage account assignments and balance workload across the team based on priority and volume.
• Set clear planning and execution standards and keep the team informed on new products, workflows, and marketplace changes.
• Work closely with Sales, Planning, Ad Operations, Account Management, Inventory, Product, and other teams to keep Programmatic and Direct teams aligned.
• Serve as the programmatic subject matter expert for PG and PMP pricing and packaging, including inventory, targeting, and delivery.
• Oversee PG campaign stewardship in partnership with Sales, Ad Operations, Account Management, and Inventory.
• Monitor programmatic revenue and campaign delivery, flag risks early, and recommend ways to improve delivery and protect revenue.
• Ensure PG/PMP deals are priced appropriately based on agency/advertiser agreements, inventory availability, and market conditions.
• Review pre-sale and post-sale workflows and improve processes to make execution more accurate and efficient.
• Manage escalations and work with Sales/Planning leadership and cross-functional teams to resolve client issues quickly.

Requirements

• Bachelor’s degree
• 5+ years of digital advertising experience, including 2+ years in programmatic advertising and/or streaming video; experience in media planning, client services, campaign management, or ad operations preferred.
• Experience leading, mentoring, or managing others.
• Strong knowledge of the digital ad sales cycle and media math, including PG/PMP deals, DSP/SSP workflows, and the CTV/streaming marketplace.
• Working knowledge of ad serving and SSP platforms; FreeWheel experience preferred.
• Strong analytical skills and the ability to use pacing, delivery, and revenue data to identify issues and make recommendations.
• Highly organized with strong attention to detail.
• Self-starter who can work well in a fast-paced, team-oriented environment.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.