Marketing Analytics Lead
ZBiotics
California, MO (Remote)
$153K/yr - $170K/yrIn-houseFull-timeMid level
1 day ago
Manager, Planning and Marketing Analytics
Chicago, IL (On-site)
$125K/yr – $135K/yrManager5+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end marketing analytics to measure performance, diagnose drivers, and guide optimization across channels and markets.
- Build performance narratives from media, CRM, and ops data to steer allocation and forecasting
- Assess incrementality, test results, and ROI to scale or discontinue tactics
- Collaborate with Marketing, Media, CRM, and Finance to embed analytics in day-to-day decisions
Job Description
Responsibilities
- Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
- Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
- Synthesize multiple data sources into a cohesive performance view
- Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
- Partner with Marketing teams to optimize spend by channel and markets
- Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
- Support forecasting across traffic, leads, appointments, visits, and revenue
- Build clear performance narratives by synthesizing inputs from media, CRM, and operational teams
- Ensure analytics are embedded in day-to-day decision making
- Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams
Requirements
- 5-8+ years in marketing analytics, growth analytics, customer analytics, or business analytics
- Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
- Strong ability to move from data to insights to recommendations
- Experience with test design and measurement
- Strong paid media fluency preferred
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
- Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
- Highly collaborative – thrives in cross-functional environments
- Excellent communicator – simplifies complex ideas clearly
Benefits
- generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Aspen Dental
3.1 Glassdoor
When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.
Founded in 1998
Chicago, Illinois, USA
8.9K employees (57 in marketing)
44% recommend to a friend
59% CEO approval
Salaries
Posted range
$125K/yr – $135K/yr
Taken straight from the job posting.
The middle of this range ($130K) is 13% above the median base salary for Marketing Analytics Manager roles in the United States ($115K).
Marketing Analytics Manager median pay in the United States
$115K/yrMost earn $105K to $150K. Based on 33 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
23 (0% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Lisa Mathison
Vice President Brand & Integrated Marketing
At the company for 1 year 2 months
Jenna Blanton
Marketing Director, Clear Aligners
At the company for 4 years 10 months
Brad McGuire
Senior Manager, SEO/AIO
At the company for 1 year 2 months
Sara Nunez
Marketing Manager
At the company for 2 years 1 month
Headcount Trend
Current headcount: ~9K
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
