Manager, Performance Media

Responsibilities

• Maintain and expand client relationships across all campaigns assigned to the team, managing all aspects of those campaigns and owning the revenue deliverables for every account on the book.
• Negotiate campaign and client budgets, volume commitments, and cost-per-lead pricing to optimize client performance and BMG360 revenue growth.
• Negotiate within the margin floors and pricing parameters set by the budget, and escalate any deal that requires an exception before committing to the client.
• Serve as the senior day-to-day point of contact, with the strategic credibility to lead a client conversation about performance rather than relay it.
• Own gross margin on the assigned book, not revenue alone. Understand how each campaign makes money and where it stops making money.
• Source and evaluate cash buy opportunities on assigned accounts, building the case for approval based on rate, projected response, margin at risk.
• Operate buys within approved margin thresholds, and flag any campaign trending below floor inside the week rather than at month end.
• Manage pacing against both volume commitments and profit targets, and know how to dial volume up or down when either is at risk.
• Manage, report, and forecast weekly, quarterly, and annual revenue and profitability for all accounts and campaigns within the team, to management and finance.
• Build response and call volume forecasts the Director can roll up with confidence; forecast accuracy is a measured standard of this role.

Requirements

• Proven experience managing television and radio campaigns and the client relationships attached to them , ideally in a direct response or performance-based structure.
• Commercial literacy. Comfortable with margin, cost-per-lead pricing, volume commitments, and the mechanics of how a campaign turns a profit.
• Forecasting ability. Can project revenue, response, and call volume for a book of accounts and stand behind the number.
• Strong analytical and problem-solving capability , with the ability to turn campaign data into a recommendation rather than a report.
• Strategic thinker with a proactive client service approach , and the communication skills to hold a senior client conversation.
• Effective prioritization across multiple concurrent accounts with varying budgets, objectives, and performance expectations.
• People leadership. Has mentored or managed analysts and is ready to own a team’s output.
• Proficiency in MS Office Suite, Core Direct, lead tracking platforms, and Google Workspace.