Responsibilities

• Own paid media execution, budget allocation, and daily pacing across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads, overseeing a budget of $8M+ in partnership with an external agency.
• Balance acquisition and retention goals across paid channels, building strategies that grow new customer volume while improving return customer rate.
• Continually test and evaluate new media channels, including ChatGPT, Reddit, TV, and podcasts, for incremental growth opportunities.
• Manage the external performance agency day-to-day, holding them accountable to KPIs and staying close enough to the work to catch issues and opportunities in real time.
• Partner with CRM, email/SMS, and loyalty teams to align paid media strategy with retention and repeat purchase goals, not just new customer growth.
• Monitor acquisition vs. retention mix by channel, and adjust budget and targeting to hit blended growth targets.
• Identify opportunities to re-engage lapsed or repeat customers through paid channels.
• Support management of the affiliate program, partnering with the Head of Influencer & Brand on strategy, partner recruitment, and commission structures.
• Monitor affiliate performance, flag top partners and optimization opportunities, and provide clear strategy for discount code use.
• Help evaluate new affiliate platforms and tools as the program scales.

Requirements

• 8+ years of experience in performance marketing or paid media, with at least 2 years managing a team.
• Experience overseeing $8M+ in paid media budget with an external agency.
• Hands-on, in-platform knowledge across Meta, TikTok, Pinterest, Google Ads, and Microsoft Ads (strongly preferred).
• Technical savvy, with experience building reports and dashboards in Triple Whale or comparable attribution/analytics tools.
• Experience managing an external performance agency's day-to-day workflow, priorities, and output.
• Experience balancing acquisition and retention strategy, with a clear understanding of how paid media impacts both new and returning customer growth.
• Experience briefing and reviewing creative content, with the ability to translate performance data into clear creative direction.
• Comfort exploring and testing new and emerging channels, such as ChatGPT, Reddit, TV, and podcasts.
• Strong analytical skills, with comfort building and presenting reporting to senior leadership.

Preferred

• You're equally comfortable building a media plan, briefing a creative test, and reviewing the content before it ships.
• You treat every new channel, from Meta to ChatGPT, as an opportunity to test, not a distraction from the roadmap.
• You see acquisition and retention as one connected growth equation, not two separate jobs.
• You bring a full-funnel view of the customer across site, app, and digital selling channels to every paid media decision.
• You're as comfortable building a dashboard in Triple Whale as you are managing an agency relationship. This is a technical seat as much as a strategic one.
• You bring creative and analytical rigor to a fast-moving team without slowing it down, and you can integrate systems and normalize data for consistent reporting.