Manager, Performance Marketing-Social

Responsibilities

• Own day-to-day campaign execution across objectives, audiences, and platforms, including campaign setup, QA, pacing, optimization, and measurement against business goals
• Own audience structure across campaign objectives, including prospecting and acquisition segmentation, exclusions, lookalikes, first-party audiences, and testing against audience performance
• Work closely with the Director, Performance Marketing to develop strategy and optimization recommendations across major social platforms, including Meta, TikTok, Snapchat, Pinterest, and Reddit
• Analyze campaign performance and deliver clear reporting that surfaces actionable insights, channel contributions, and opportunities to improve efficiency and growth
• Collaborate with cross-functional teams to formulate social strategies, including new testing recommendations
• Work with social platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
• Help manage social budgets based on MTA and MMM model outputs, including bid strategy, pacing analysis, and budget shifts to improve efficiency and scale
• Serve as the social channel expert, providing strategic guidance and solving complex campaign and business challenges
• Drive team efficiency and effectiveness through process improvements, workflow optimization, and best practices

Requirements

• 5+ years of experience in social buying (Meta, TikTok, Snapchat, Pinterest, Reddit) required
• 2+ years of management experience
• Experience with social campaign optimizations, analysis, and reporting
• Experience with onboarding and implementing DCO solutions
• Experience with campaign automation tools, automated and AI-powered workflows
• Experience using Smartly to build, manage, optimize, and report on paid social campaigns
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Proven track record optimizing media campaigns to deliver against CPA and volume objectives
• Experience working in Excel – knowing your way around Pivot tables is a must
• Familiarity with testing methodologies, experimental design and ability to input into learning agenda

Preferred

• Entertainment, advertising or e-commerce industry experience a plus

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.