Responsibilities

• Meta: actively manage LARQ’s Meta advertising account, including campaign creation, budget adjustments, and ongoing optimization; identify and recommend improvements and work with the eCommerce team to ensure efficient performance.
• TikTok: actively manage LARQ’s TikTok advertising account, including campaigns driving to livelarq.com and TikTok Shop; create campaigns, adjust budgets, optimize performance, and propose data-driven improvements; collaborate with the TikTok Shop team for strong results.
• Creative: partner with Marketing to identify winning creative assets; use performance data to recommend formats, hooks, and copy variations; Marketing to produce creatives based on these insights.
• Google: collaborate with external agency, analyze performance data, provide strategic recommendations, and guide budget decisions.
• Amazon: leverage correlation between Meta/TikTok ad spend and Amazon sessions/revenue; work with Amazon team to drive incremental traffic.
• Retail: influence traffic to retail partners; collaborate with Retail team to drive qualified traffic to stores.
• New advertising platforms: explore emerging channels and continuously test new opportunities.

Requirements

• Ideally, you bring 3-6 years of hands-on experience managing Meta and TikTok advertising accounts. Experience operating at scale (e.g., $3M+ annual spend) is a strong plus.
• Google Ads: Experience independently running a Google Ads account or managing an external agency is a bonus.
• 5-10 years of professional experience in eCommerce, digital advertising, data analytics, management consulting, or investment banking.
• Experience collaborating in a diverse team to develop and present clear, actionable recommendations that simplify complex information and enable efficient, informed decision-making.
• University degree: Not required but considered a significant advantage.

Preferred

• Experience operating at scale (e.g., $3M+ annual spend) is a strong plus.

Benefits

• Medical / Dental / Vision
• FSA and HSA options
• 401(k) with a company match