Manager Performance Marketing / Paid Media at LARQ | San Francisco, CA | $110K/yr – $140K/yr

LARQ

Manager Performance Marketing / Paid Media

San Francisco, CA (Hybrid)

$110K/yr – $140K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid social and platform advertising efforts for LARQ across Meta, TikTok, and emerging channels to drive eCommerce and retail performance.

Own Meta and TikTok campaigns, budgets, and optimization at scale.
Must-have: 3–6 years managing Meta/TikTok campaigns with $3M+ annual spend.
Standout: Cross-functional coordination with eCommerce, Amazon, and Retail teams to drive incremental traffic.

Job Description

Responsibilities

Meta: actively manage LARQ’s Meta advertising account, including campaign creation, budget adjustments, and ongoing optimization; identify and recommend improvements and work with the eCommerce team to ensure efficient performance.
TikTok: actively manage LARQ’s TikTok advertising account, including campaigns driving to livelarq.com and TikTok Shop; create campaigns, adjust budgets, optimize performance, and propose data-driven improvements; collaborate with the TikTok Shop team for strong results.
Creative: partner with Marketing to identify winning creative assets; use performance data to recommend formats, hooks, and copy variations; Marketing to produce creatives based on these insights.
Google: collaborate with external agency, analyze performance data, provide strategic recommendations, and guide budget decisions.
Amazon: leverage correlation between Meta/TikTok ad spend and Amazon sessions/revenue; work with Amazon team to drive incremental traffic.
Retail: influence traffic to retail partners; collaborate with Retail team to drive qualified traffic to stores.
New advertising platforms: explore emerging channels and continuously test new opportunities.

Requirements

Ideally, you bring 3-6 years of hands-on experience managing Meta and TikTok advertising accounts. Experience operating at scale (e.g., $3M+ annual spend) is a strong plus.
Google Ads: Experience independently running a Google Ads account or managing an external agency is a bonus.
5-10 years of professional experience in eCommerce, digital advertising, data analytics, management consulting, or investment banking.
Experience collaborating in a diverse team to develop and present clear, actionable recommendations that simplify complex information and enable efficient, informed decision-making.
University degree: Not required but considered a significant advantage.

Preferred

Experience operating at scale (e.g., $3M+ annual spend) is a strong plus.

Benefits

Medical / Dental / Vision
FSA and HSA options
401(k) with a company match

LARQ

4.8 Glassdoor

We are LARQ. LARQ is driven by a single purpose - to simplify access to healthy, sustainable hydration, anytime and anywhere. Our award-winning hydration products improve water quality, taste, and overall convenience so that reaching for a single-use plastic bottle is never the better option.You are what you drink. So drink brilliantly.

Founded in 2017

USA

61 employees (12 in marketing)

www.livelarq.com

100% recommend to a friend