Responsibilities

• Own the partner marketing strategy that supports partner acquisition, onboarding, enablement, expansion, and retention.
• Develop partner value propositions, segmentation frameworks, and partner-facing journeys.
• Create scalable enablement materials that make it easy and profitable for partners to sell and grow gift card programs.
• Own category framing, differentiation, and core messaging across partners, sales, and leadership.
• Ensure message consistency across decks, product sheets, partner materials, website content, and external communications.
• Reduce confusion in the market by maintaining clear answers to who eCard is for, what problem it solves, and why it wins.
• Translate product roadmap, features, and releases into partner-sellable outcomes, use cases, and narratives.
• Support go-to-market planning, partner launches, and product announcements in coordination with product, sales, and leadership.
• Create enablement materials that connect product capabilities to merchant and partner value.
• Develop sales and partner tools that improve win rates, deal velocity, and partner productivity.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5 to 8 years of B2B marketing experience, ideally in partner marketing, product marketing, platform ecosystems, fintech, payments, or SaaS.
• Demonstrated experience in positioning, messaging, and sales or partner enablement.
• Strong cross-functional collaboration skills, especially with sales, partnerships, and product teams.
• Excellent written and verbal communication skills.
• Strong prioritization and project management capabilities.

Preferred

• Experience working with POS platforms, payments, or commerce infrastructure.
• Experience supporting channel sales or partner-led growth models.
• Comfort presenting to internal teams and external partners.

Benefits

• Competitive compensation and benefits.