Manager, Paid Search (PPC)

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery. Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign.
• QA and oversee trafficking of approved plan into search platforms.
• Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments.
• Development and recommendation of optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.

Requirements

• 3+ years of hands-on paid search/PPC experience, ideally in an agency environment, including campaign setup, optimization, bid management, and performance analysis.
• Mastery of search platforms.
• Mastery of all relevant tools for reporting, analytics, and competitive analysis.
• Demonstrated expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization).
• Proven leadership ability.
• Excellent written, verbal, and interpersonal communication skills.
• Presentation skills are a must.
• Demonstrated critical thinking and problem-solving skills.
• Excellent project management and organization skills.
• Ability to work successfully with teams on multiple projects under tight deadlines.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off