Responsibilities

• Oversee the planning, activation, and optimization of paid media campaigns across social, digital video, programmatic, display, and other relevant channels.
• Translate business and campaign objectives into clear media objectives, audience strategies, channel recommendations, and KPIs.
• Partner with internal teams to integrate paid media into broader campaign activities.
• Identify opportunities to use paid media to amplify Sony content, creator stories, partnerships, and brand initiatives.
• Lead day-to-day relationships with Sony’s paid media agency, ensuring strategic alignment, strong execution, and accountability.
• Review and challenge agency media plans, recommendations, audience strategies, and optimization approaches.
• Monitor campaign pacing, performance, audience delivery, creative performance, and budget allocation.
• Identify opportunities to optimize campaigns based on performance, audience behavior, creative effectiveness, and business priorities.
• Ensure campaigns are executed accurately, efficiently, and in accordance with approved strategy and budgets.
• Develop and maintain a test-and-learn agenda across audiences, creative, channels, formats, and media strategies, translating learnings into actionable recommendations

Requirements

• 7 years of experience in paid media, digital marketing, media planning, or a related field.
• Strong understanding of paid media strategy, planning, activation, optimization, and measurement across digital channels.
• Experience developing and executing paid media strategies across Paid Social, CTV,OLV, programmatic, and other digital media channels
• Experience managing media agency relationships, including reviewing media plans, budgets, performance, and recommendations.
• Strong understanding of audience strategy, targeting, segmentation, first-party data, and digital media measurement.
• Demonstrated ability to analyze campaign performance and translate data into actionable insights.
• Experience overseeing media investment and working with agency partners to optimize budget allocation across channels, audiences, creative, and campaigns to maximize impact.
• Strong understanding of the relationship between media, creative, content, audience, and brand strategy.
• Highly proactive and self-directed, with the ability to identify opportunities, anticipate needs, and take ownership of initiatives with minimal direction.
• A strategic thinker who brings a point of view and proactively develops recommendations

Benefits

• Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Employee assistance plan and comprehensive behavioral health benefits
• Fertility benefits, including, surrogacy, and adoption assistance programs
• Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
• Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
• Short-term & long-term disability plans
• Up to 12 weeks of paid parental and caregiver leave
• 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
• Education assistance and student loan programs
• Flexible Work Arrangements, hybrid work schedules