Responsibilities

• Develop and manage Sporting KC’s paid media strategy aligned with business objectives and revenue goals.
• Plan, launch, and optimize campaigns across paid search, paid social, display, connected TV (CTV), online video (OLV), and streaming audio channels.
• Execute hands-on campaign management in platforms such as Google Ads and Meta Ads Manager.
• Manage keyword strategy, audience targeting, ad testing, creative rotation, and landing page alignment.
• Own paid media budgets, pacing, and performance optimization to maximize return on investment.
• Serve as the primary point of contact for the club’s external paid media agency.
• Provide strategic direction, campaign briefs, and performance expectations.
• Review media plans, creative recommendations, and optimization strategies.
• Ensure campaigns align with Sporting KC business goals, timelines, and brand standards.
• Hold agency partners accountable for performance benchmarks, reporting quality, and actionable insights.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of experience in digital marketing with a strong focus on paid media and performance marketing.
• Direct experience managing and optimizing campaigns in platforms such as Google Ads and Meta Business Manager.
• Experience managing or collaborating with external media agencies.
• Strong understanding of paid media channels including paid search, paid social, and display advertising.
• Familiarity with marketing analytics tools such as Google Analytics, Tag Manager, or similar platforms.
• Ability to interpret marketing data and translate insights into actionable performance improvements.
• Strong project management, organizational, and communication skills.
• Collaborative mindset with the ability to work effectively across departments and with external partners.
• Ability to thrive in a fast-paced environment while managing multiple campaigns simultaneously.