Responsibilities

• Execute and optimize mobile app acquisition campaigns across Apple Search Ads and mobile ad networks for enterprise level clients.
• Assist as a mobile activation point of contact for assigned clients, responding to emails and participating in weekly status calls.
• Manage budgets, pacing, and daily performance across assigned app install campaigns.
• Support channel expansion initiatives by assisting with strategy development and execution.
• Build campaign structures, tracking links, benchmarks, and pacing plans.
• Monitor performance metrics, identify irregularities, and surface optimization recommendations to internal teams and clients.
• Troubleshoot attribution and tracking issues across MMPs (Mobile Measurement Partners) and advertising platforms, ensuring data accuracy and proper setup.
• Execute testing initiatives across creatives, audiences, placements, and platforms.
• Maintain strong QA standards to ensure campaigns are launched and optimized error-free.
• Collaborate closely with internal teams, vendors, and platform partners to meet client goals.

Requirements

• 2+ years of digital marketing experience, with at least 1 year in a client-facing role.
• Hands-on experience with Apple Search Ads, Google UAC, Google Search, Applovin or similar mobile acquisition channels.
• Familiarity with mobile measurement partners (MMPs) and mobile attribution concepts.
• Strong understanding of mobile KPIs and app install media buying tactics.
• Highly detail-oriented, organized, and comfortable managing multiple priorities.
• Strong analytical and problem-solving skills.
• Clear and confident written and verbal communication skills.
• Self-starter mentality with the ability to work independently and collaboratively.
• Tech-savvy and quick to learn new tools, platforms, and technologies.

Preferred

• Experience managing or supporting campaigns on mobile DSPs.
• Curiosity and eagerness to learn new channels and mobile acquisition strategies.
• Hands-on, roll-up-your-sleeves mindset with strong ownership of execution.
• Comfort working with third-party tracking platforms (e.g., AppsFlyer, Adjust, Kochava).
• Entrepreneurial attitude and proactive approach to problem-solving.
• Passion for mobile marketing and continuous improvement.
• Willing to train/develop a mobile app acquisition paid media skill set for the right candidate showcasing a strong knowledge of paid digital marketing with hands on experience in other verticals such as B2C, ecommerce, B2B

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave