Manager, Paid Media

Responsibilities

• Lead tactical execution across channels with responsibility for analysis and optimizations based on client goals.
• Manage process and outcome of analysis and reporting with support from the team.
• Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
• Lead external day to day communications and develop relationships with key clients and vendors.
• Support the development of integrated marketing plans across channels which may include, but are not limited to paid search, paid social, programmatic display and video.
• Support opportunities to advance the client relationship like participation in quarterly business reviews and strategic POVs.
• Build trust with clients by managing project deliverables, delivering flawless multi-channel tactical activation of marketing campaigns, and setting clear expectations internally.
• Manage junior team members to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead placement and management of marketing pixels in order to verify data accuracy and ensure client goals are being met.
• Support agency development by contributing to new business needs and collaborating across teams for internal projects.

Requirements

• 3+ years’ experience in managing paid media in one or more digital channels – search (organic and paid), social, programmatic, display and video.
• Proven ability to produce informed media plans and go-to-market strategies for complex clients.
• Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
• Analytically minded - you aren’t afraid to dig in to troubleshoot issues and you’re always thinking about ways to improve in order to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
• Excellent team player with strong collaboration skills.
• Has a positive attitude and can-do mentality to drive teams forward.
• Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
• Consistently demonstrates behavior in line with January Digital’s core traits.
• U.S. citizenship or permanent residency is required for this position.

Preferred

• Experience working with creative and development teams to produce and iterate digital assets preferred.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room