Manager, Paid Media

Responsibilities

• Campaign Design and Execution : Possess a deep understanding of the required campaign structures and creative for various campaign types (e-commerce, store traffic, lead generation)
• Creative Strategy : Help drive performance-oriented creative best practices within the Guitar Center marketing organization. Partner with creative resources to create a test and learn feedback loop between the paid media team and creative partners.
• Data Driven Decision Making : Effectively manage Guitar Center’s marketing budget by ensuring optimal allocation of each dollar for maximum efficiency. Success in this role requires not only strategic budget management but also fostering a test-and-learn culture and leading ad experimentation initiatives.
• Platform Expansion: Drive expanding our media buying tactics to new platforms and placements. Testing and growing on new inventory sources will be a large driver of growth in 2026, and this person needs to be comfortable on the frontier.
• Performance Analysis: Continuously analyze campaign and site performance to identify opportunities for growth and improvement. Provide actionable insights and recommendations to enhance campaign effectiveness.

Requirements

• 4-6+ years experience as a media buyer and allocator of seven figure annual budgets.
• Mastery of Meta and Google with the ability to easily take learnings to new ad platforms.
• Continuous learning – candidate must be professionally curious and interested in new trends in digital advertising.
• Experience measuring the impact of online advertising on in-store visits and sales.
• Strongly opinionated on creative direction and the impact that ad creative has on ad performance.
• Advanced understanding of attribution modeling for both ecommerce and retail advertising.
• Comfort with integrating marketing automation tools to streamline campaign workflows.
• Highly process-oriented, with strong multitasking skills to manage and track multiple projects and deliverables simultaneously.
• Experience using AI solutions to speed up workflows.
• Music instrument industry experience not required but a strong plus.

Benefits

• For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour!
• Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.
• Pay Rate: $115,000 - $135,000/yr depending on background and experience.
• This position is eligible to participate in the Guitar Center Company bonus program based on Company performance.
• The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations