Manager, Paid Media

Responsibilities

• The Manager, Paid Media will own the multi-million-dollar paid media engine that drives our commercial pipeline.
• This role will set the strategy and execute the plan, pacing the budget, managing the agency, and turning data into a story our executives will act on and report to FIS’s SVP, Global Head of Brand.
• This position is a hands-on, individual contributor role.
• This role will turn commercial priorities into a lead generation strategy across content syndication and paid social, with clear objectives, channel strategy and an investment plan.
• Forecast and allocate a multi-million-dollar program and move money fast toward what’s working.
• Be the senior day-to-day lead for our media agency. Set direction, challenge thinking and demand sharper testing and real innovation.
• Work with our data and analytics teams to connect platform performance to conversions through our funnel, then tell that story clearly to senior stakeholders and the executive team.

Requirements

• 8+ years in paid media with hands-on depth in B2B lead generation – experience in financial technology a plus
• A track record of lead generation and growth strategies that drove pipeline and revenue beyond the click
• Experience managing agencies with clear objectives and accountability
• Working knowledge of SEO, website optimization and digital analytics – and strong collaboration across marketing capabilities, including product marketing, demand generation, digital and creative
• The confidence to present insights and recommendations to senior stakeholders, backed by strong communication and project management.

Benefits

• Opportunities to make an impact in fintech
• Internal career growth opportunities
• Personal and professional learning
• Inclusive, diverse work environment
• Resources to give back to your community