Manager, Paid Acquisition & Investment

Responsibilities

• Serving as the Subject Matter Expert (SME) and independently owning campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization.
• Autonomously managing specific advertising budgets and pacing against plan, decisively pulling the right platform levers to hit our Customer Acquisition Cost (CAC) targets.
• Translating marketing strategy into reliable campaign execution , partnering with creative and marketing teammates to ensure what goes live perfectly reflects the strategic vision.
• Driving a rigorous testing roadmap , running sophisticated A/B tests on behalf of the marketing team and translating complex data into actionable, strategic decisions.
• In your first year, you will take autonomous ownership of our paid channels, translating high-level strategy into flawless, reliable execution. Campaigns go live perfectly aligned with strategic intent, budgets are managed with precision, and the cost of bringing in each approved customer consistently hits target.

Requirements

• 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TiKTok, etc.) in an analytical, performance-driven environment.
• A proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets.
• Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting.
• Extensive experience designing, running, and measuring complex A/B tests for paid media.
• Ability to travel approximately 4+ times per year for in-person collaboration.

Preferred

• Experience in financial services, fintech, or consumer lending.
• Experience independently scaling a business function in a fast-moving startup environment.
• Familiarity with SQL for deeper, self-serve data analysis.

Benefits

• paid time off, 401(k) match, a monthly wellness stipend, health/dental/vision insurance options, disability coverage, paid parental leave, flexible spending account (for childcare and healthcare), life insurance, and a remote-first work environment.