Company overview

Mission Lane is a purpose-driven fintech company that leverages advanced technology, data analytics, and machine learning to provide a dignified customer experience to people who are working hard to build or rebuild their credit and improve their financial lives. Mission Lane strives to offer branded products through its sponsor banks with better and easier-to-understand terms than many of the alternatives available to people with less-than-perfect credit or limited credit history. The company’s digital self-service tools make it easier for customers to stay on top of their accounts. And with responsible use, Mission Lane branded products and tools can help them on their journey to improve their credit. Over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment. Since its spinoff as an independent company in December 2018, Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors to support the company’s mission of setting a new standard of financial services for everyday Americans seeking to improve their financial health.
Founded in 2018
Richmond, Virginia, USA
430 employees (7 in marketing)
62% recommend to a friend
43% positive business outlook

Salaries

Typical salary range

$77,000 – $88,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +3.8% year over year

Funding

Total funding

$675M

Last raise

Series Unknown, 2 years ago

Funding history

Feb 2024

Venture Round Mission Lane

Jun 2022

Venture Round Mission Lane · $25M

Oct 2021

Venture Round Mission Lane · $150M

Sep 2019

Series A Mission Lane · $200M

Sep 2019

Debt Financing Mission Lane · $300M

Audience

Monthly website visitors
2.5M
Month over month+1.1%
Quarter over quarter-11.3%
Top sourceDirect (77.7%)
Ad budget per month$34.0K
Average search rank50.5
Traffic source mix
Direct
77.7%
Search
19.5%
Referral
2.5%
Paid referral
0.2%
Social
0.1%

LinkedIn followers

Follower count and growth

Total followers

59.8K

12-mo growth

+2.5%

Monthly growth

+0.3%

News

Links