Associate Manager, Paid Marketing, DDfB

Responsibilities

• Own the profit and loss (P&L) and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
• Run paid search across Google, Bing, and Performance Max, and expand into paid social on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
• Lead a steady plan of A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
• Help grow into newer markets for DoorDash for Business and increase market penetration for new products with paid marketing.
• Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.

Requirements

• 4+ years of hands-on experience managing paid search (Google Ads, Microsoft Ads, Performance Max) at scale, either in-house or at an agency.
• You have run paid social campaigns on Meta, TikTok, or LinkedIn, or you are eager to build that skill quickly, and you understand how business customers buy differently from consumers.
• You are fluent in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates, and you can pull your own datasets with SQL.
• You are fluent with AI tools and enjoy A/B testing and experimentation, gathering learnings and insights and implementing them along the way.
• You work well across teams, communicate clearly about results, and stay flexible when priorities change.

Benefits

• comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching,
• 16 weeks of paid parental leave
• wellness benefits, commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program, among others.
• To learn more about our benefits, visit our careers page here .