Manager, Organic Social Strategy

Responsibilities

• Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals
• Lead the editorial strategy, content development, and execution of social-first storytelling that advances key Amex marketing and brand priorities
• Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences
• Collaborate with cross-enterprise teams on channel planning and content amplification
• Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization
• Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies
• Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities
• Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines

Requirements

• 5+ years of relevant experience in marketing and/or content development
• Strong background in social, including experience creating and editing video content.
• Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats
• Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations
• Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up
• Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments
• Excellent written and verbal communication skills, including presentations to leadership
• Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams
• Strong communicator with a desire to add to team culture, colleague engagement, and development

Preferred

• Experience developing compelling content strategies and deliverables for enterprise or international audiences.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities