Responsibilities

• Create, plan and execute shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across digital, digital media, products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising.
• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows).
• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category.
• Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer.
• Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans.
• Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company.
• Execute “test and learn” shopper activation programs for the organization – share results cross-functionally.
• Successfully manage media shopper marketing agency relationships.
• Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.

Requirements

• Bachelor’s Degree from an accredited university
• 5 years of experience inShopper and/or Brand Marketing, Digital Marketing, Agency Experience

Preferred

• Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred

Benefits

• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• medical and dental benefits
• participation in 401k plan
• paid time off benefits
• The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.