Responsibilities

• Execute shopper marketing programs
• Translate approved brand and customer plans into retailer-specific activities, timelines, and deliverables.
• Coordinate multiple programs across Grocery and Club retailers, keeping partners informed and projects moving.
• Work closely with Sales to support customer priorities and resolve execution needs.
• Adapt plans and priorities as retailer requests and business needs evolve.
• Support digital shelf and retail media execution
• Coordinate retailer.com content updates and help maintain accurate, consistent product information and digital shelf standards.
• Support retail media and digital promotional programs with retailer, agency, and vendor partners.
• Track campaign timing, deliverables, and results, and follow up on missing information or execution issues.
• Partner with the Senior Manager to review performance and identify opportunities to improve future programs.

Requirements

• Approximately 3–5 years of relevant experience in shopper marketing, e-commerce, digital shelf, retail media, or CPG brand marketing. Candidates with more or fewer years may be considered based on demonstrated experience.
• Experience helping execute marketing programs from planning through completion.
• Familiarity with retailer.com content, digital shelf practices, and retail media platforms such as Walmart Connect, Instacart, Kroger, or Amazon Ads.
• Ability to organize performance data, maintain accurate records, and communicate useful findings.
• Working proficiency in Excel and PowerPoint.
• Strong project management skills, attention to detail, and consistent follow-through.
• Ability to collaborate with Sales, Marketing, agencies, vendors, and other partners without formal authority.
• A proactive approach to solving problems, asking questions, and moving work forward.
• Comfort working in a fast-moving environment where priorities and plans can change.
• Bachelor’s degree required.

Preferred

• Grocery or Club channel experience.
• Coordination of in-store demos, sampling, or merchandising programs.
• Experience working with brokers, distributors, agencies, or retail sales teams.
• Familiarity with the U.S. Hispanic consumer.
• Bilingual English/Spanish proficiency.